As a leader you can only bend people to your will for so long. Successful leaders benefit from being able to move people to act organically, through a sense of loyalty, trust, connection and even love. Creating an empowered team where people own their results, think for themselves and are ready to follow you anywhere, is not accomplished with brute force, but through building a special kind of credibility.
As one of the most prolific TED-format trainers in the world, John Bates has been privileged to get to know and work with many accomplished executives. In his work John noticed that when people first take the stage, pitch new clients or take on a new role, they first try to "establish their credibility". However, John asserts that in most of these situations, credibility is already assumed; you have the business card, you were given the stage or the opportunity… and trying to establish credibility on top of that merely serves to tarnish it. In a profound experience, John realized that what truly matters in these instances is not establishing your credibility, but rather, establishing your “Emotional Credibility™" Join us to find out why this is your number one leadership and influence tool and how to wield it effectively.